Launch Season is Upon Us

Launch Season is Here | Kopf Consulting

September 1st is the (unofficial) kick-off for the launch season! Over the next 4-8 weeks, you may begin to see teasers about what's in store for this holiday season. From freebies in the form of downloads to informative webinars, entrepreneurs will be competing to get your attention (and some of that holiday cash you have…

The Power of Customer Service

Power of Customer Service | Kopf Consulting

Before diving into something profound and astute (who are we kidding) - I have one simple question for you: When someone says "Customer Service", what comes to mind? For me, as a virtual company and an online shopping enthusiast: Long hold times on the phone or via chat (yes - I have had to be…

Oh My! Subject Line Faux Pas

Subject Line Faux Pas | Kopf Consulting

Grabbing your reader's attention is one thing. Infuriating your audience to the point of a mass unsubscribe is another! Earlier this week, a company sent out a newsletter with this subject line: No is just another word for Yes… I'll give you a moment to guess how this was received when their subscribers are predominately…

Don’t Let Small Businesses Become Victims

Don’t Let Small Businesses Become Victims | Kopf Consulting

Many starting and established small business owners are sole proprietors.  This form of business ownership is easy to open and maintain; however, it exposes the personal assets and credit to liability and fraud.  In many cases, if a sole proprietor is held accountable for a debt, the assets of the company are used to pay…