The Power of Customer Service

Power of Customer Service | Kopf Consulting

Before diving into something profound and astute (who are we kidding) - I have one simple question for you: When someone says "Customer Service", what comes to mind? For me, as a virtual company and an online shopping enthusiast: Long hold times on the phone or via chat (yes - I have had to be…

Oh My! Subject Line Faux Pas

Subject Line Faux Pas | Kopf Consulting

Grabbing your reader's attention is one thing. Infuriating your audience to the point of a mass unsubscribe is another! Earlier this week, a company sent out a newsletter with this subject line: No is just another word for Yes… I'll give you a moment to guess how this was received when their subscribers are predominately…

Don’t Let Small Businesses Become Victims

Don’t Let Small Businesses Become Victims | Kopf Consulting

Many starting and established small business owners are sole proprietors.  This form of business ownership is easy to open and maintain; however, it exposes the personal assets and credit to liability and fraud.  In many cases, if a sole proprietor is held accountable for a debt, the assets of the company are used to pay…

Should I post or not post – Social Media Demystified Part 2

When to Post to Social Media | Kopf Consulting

Where Should I Post? Honestly, it is all depends on your target audience. Social media is not a magically formula when it comes to reaching leads - do this and you will succeed no matter what. The closest thing they have to a guide is the 10-4-1 rule (or 30/60/10 rule - which is the new…

Should I post or not post – Social Media Demystified Part 1

Social Media Mystified | Kopf Consulting

Social media is a "spend 30 minutes a day" concept. No really, it is. People find themselves spending most of their day on Facebook because they feel the need to constantly engage, post, interact, and communicate with their audience. Don’t believe me – take the challenge, install RescueTime right now and run it for a week. After one…

Free Consultations! What’s in It for Me?

Free Consultation | Kopf Consulting

Sign up now for a free consultation! How many times have you seen this when visiting a website, squeeze page, on a Facebook Ad, or even on a billboard when driving past the local park bench? As business owners, we value our time. Why on earth would we want to give any of it away for free?…

UpWork – It Really Isn’t THAT bad…

UpWork | Kopf Consulting

If you are asking yourself "What is Upwork and why is she writing about it", let me start by answering those questions. Upwork according to Wikipedia (the knower of all things) is: a global freelancing platform where businesses and independent professionals connect and collaborate remotely. Translation - it is an easy place for small businesses or…

Can’t Find Clients? This May Be Why…

Can't Find Clients | Kopf Consulting

I have read posts from A LOT of VAs complaining about not being able to find clients.   Here's the thing: The market is insanely oversaturated right now - especially since Forbes published that the best work at home job for 2017 was being a VA. The other issue is that within the plethora of new VAs -…