Changes in data privacy, like Apple’s Mail Privacy Protection, have made traditional email open rates unreliable as a measure of engagement. Rather than focusing on opens that may be inaccurately recorded, adjust your strategy to track meaningful actions like clicks and conversions to better understand how your audience interacts with your messages.
Category: CRM
Customer Relationship Management systems allow businesses to track the journey from a lead to qualified lead to a client. Learn which systems may be right for you and how to use them.
Mastering Email Campaigns: Insights and Best Practices for Entrepreneurs
Struggling with your email sequences? From nurturing to product delivery, find out the magic number of emails that keeps subscribers engaged without causing inbox fatigue.
Upgrade Your Tech IQ: Why YouTube Falls Short for Business Owners
YouTube can be a resource maze with outdated content for learning tech. Discover why structured, personalized training services offer a superior approach for entrepreneurs to master their tech stack and drive business growth.
Top Three CRMs for Small Business Owners | Business Tidbits
HubSpot, Zoho CRM, and Salesforce are rising through the ranks as the preferred CRMs for small business owners. While they are an ideal place to start, there are still a few thing to consider when picking the right CRM for your business.
Difference between CRMs and Marketing Automations
All CRMs have marketing automations but not all marketing automations are part of CRMs.
Digital Marketing Trends for Small Businesses
Digital marketing is the present and those who don't jump on board and get with the times won't see the future.
Top 3 Tools to Start Your Small Business
Every business needs three basic tools to get started. Moving forward without them will guarantee backtracking in the future.