Category: EMS

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Oh My! Subject Line Faux Pas

by kopfconsulting
Subject Line Faux Pas | Kopf Consulting

Grabbing your reader's attention is one thing. Infuriating your audience to the point of a mass unsubscribe is another! Earlier this week, a company sent out a newsletter with this subject line: No is just another word for Yes… I'll give you a moment to guess how this was received when their subscribers are predominately…

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