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Category: Small Business

Expand Your Brand in 5 Easy Steps

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Expand Your Brand in 5 Easy Steps | Kopf Consulting

Small business aren’t making a comeback – they’ve been here for years (if you have a certain song stuck in your head now – you are my kind of people).

Posted in Small Business
Tagged business growth, entrepreneur, entrepreneurs, grow your business, Small Business, small business insight, small business tips, small business tools

NEVER SETTLE! Tips for Determining Your Ideal Client

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NEVER SETTLE! Tips for Determine Your Ideal Client | Kopf Consulting

Creating your buyer's personal and defining your ideal client is the foundation for a successful business and thriving entrepreneur.

Posted in Personal Insight, Small Business
Tagged entrepreneurs, finding new clients, ideal clients, Small Business

Finding Balance With Work and Life

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Finding Balance | Kopf Consulting

Finding a balance between the demands of your job when you are a small business owner and your life is like trying to get oil and water to mix.

Posted in Personal Insight, Small Business
Tagged entrepreneur life, finding balance, Small Business, work life balance

Top 3 Tools to Start Your Small Business

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Top 3 Tools to Start Your Small Business | Kopf Consulting

Every business needs three basic tools to get started. Moving forward without them will guarantee backtracking in the future.

Posted in CRM, EMS, Personal Insight, Small Business, Social Media
Tagged email marketing, entrepreneurs, online business, Small Business, small business tools, Social Media, website

The Fight to Write for the Creatively Challenged

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The Fight to Write for the Creatively Challenged | Kopf Consulting

The rule of thumb in business (well my rule of thumb) is that you don't work from where you are right now, you work towards where you want to be.

Posted in Personal Insight, Small Business
Tagged bloggers, creativity, finding your passion, Small Business, writing

The Dos and Don’ts of Marketing and Advertising

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The Dos and Don’ts of Marketing and Advertising | Kopf Consulting

In the marketing game, your biggest challenge is attempting to stay afloat among the midst of competition.

Posted in Marketing and Advertising, Personal Insight, Small Business
Tagged advertising, facebook, google ads, instagram, marketing, pinterest, social media marketing, youtube

Entrepreneur Lifestyle: Not All Sunshine and Rainbows

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Entrepreneurship Not All Sunshine and Rainbows | Kopf Consulting

Being an entrepreneur is not leaving your 9 to 5 on Monday and being rich by Friday. Turn up the lights and see entrepreneurship for what it really is (and it's not for the weak).

Posted in Personal Insight, Small Business
Tagged be your own boss, commitment, dedication, entrepreneur, entrepreneur life, entrepreneurs, grow your business, starting your own business

Getting Out of Your Virtual Assistant’s Way

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Getting Out of Your Virtual Assistant's Way | Kopf Consulting

If you take the appropriate steps not only to hire the right VA, but, implement them into your business, they will become an intricate part of your overall structure, not a burden to your psyche.

Posted in Personal Insight, Small Business
Tagged delegating work, entrepreneurs, hiring right the first time, Small Business, virtual assistance, virtual assistant

Launch Season is Upon Us

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Launch Season is Here | Kopf Consulting

While launches are ever happening within a business, there is a certain time of the year when EVERYONE is looking at the same dates on the calendar and prepping their best for those looking to spend.

Posted in Personal Insight, Small Business
Tagged black friday, entrepreneurs, holiday prep, holiday sales, launch season, promos, seminars, Small Business, webinars

The Power of Customer Service

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Power of Customer Service | Kopf Consulting

A company could have the top products, the best prices, and the fastest delivery but do they support the customer when things go wrong? Customer Service and Word of Mouth will make or break a company.

Posted in Personal Insight, Small Business
Tagged customer experience, customer satisfaction, customer service, wom, word of mouth

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Latest On Instagram

I am going to be frank, I hate the title "Virtual Assistant". Yes, I am aware I am technically a Virtual Tech Assistant but it is the “Assistant” part that drives me nuts.
I am an LGBTQ+ ally and have been since my cousin was ostracized by my extended family when I was a kid. While everyone is entitled to their own beliefs and I will respect your opinion, please know I stand strong with the LGBTQ+ community.
You see things; and you say 'Why?' But I dream things that never were; and I say 'Why not?'.
While I know most people are over the buzzword “self-care”, it is true to heart for those who put everything and everyone ahead of themselves. I, for one, have tried to be better about stepping away and making time for myself. When seven days a week belong to someone else, it gets old and burnout is inevitable.
Social media is a necessary evil for lead generation and social media proof; BUT, it isn’t for those seeking an immediate return (that’s where paid marketing ads come in). A social media scheduler allows you to regain time while still be relevant to your audience.
Never give someone your all.

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