Written by Whether or not you’ve noticed, it’s been a while since I’ve posted. I could say it’s because I just haven’t had time (which wouldn’t be a lie). I could say that when I’ve managed to carve out a minute here and there, I focused on other areas of my business rather than writing blogs and newsletters (also true).
Want to know the real reason?
It’s simple – with the introduction of AI, what’s the point?
No, I don’t mean “what’s the point” because I can just use AI to create my content. I mean: what’s the point when so many are using AI to create content that, the moment I hit publish on this blog, it’s already drowned out by the flood going live at the same time?
Don’t believe me?
Before AI, the number of blog posts hitting the internet on any given day was around two million. As AI has become the go-to for content creation, that number has jumped to 7.5 million – with 25.8% being 100% human-created, 71.1% created by a combination of AI and human input, and 2.5% being purely AI.
Diving deeper into the breakdown provided by Tim Soulo, CMO of Ahrefs – 46.36% of Human/AI combined efforts can range from as little as 11% to as much as 70% human contribution. Ideally, that means what used to take one to two hours to write can now be done in under 20 minutes, with AI carrying the bulk of the creative weight and the human just needing to make tweaks to make it sound more like them.
One reason that digital marketers utilize AI is to save time. We weren’t surprised, then, that ChatGPT was able to produce an article in almost one-quarter the amount of time (16 minutes) that it took for a human to write one (69 minutes).
From AI vs. Human: Who Writes Better Blogs that Get More Traffic by Neil Patel of NP Digital
Starting to see why I’ve been feeling a little discouraged?
Now, before I start loading up the pity wagon and get my sulk on – it’s been shown that 100% human-created content still reigns supreme.
The problem with that glimmer of hope is that, with the introduction of newer models such as ChatGPT 5, developers are starting to acknowledge that the “polish” being placed on articles was making AI highly detectable. Having “In conclusion,” “In finality,” or “Final thoughts” at the end of blog posts – crazy thought – wasn’t natural. They were making it easier to train AIs to write like us, capture our essence and our voices, and in some cases, trick detectors into believing most of a blog post was 89% human and only 11% AI.
So what do you do? Is there a point? Why keep generating content if it’s just going to get swallowed whole on the web?
Bottom line – you aren’t creating it for the world. You’re creating it for your audience, your email list, your followers – the people who want to hear your thoughts, your perspective, your input, your knowledge.
You’re creating it for those who may be on the fence about working with you and need that little push to see you know what you’re talking about.
You’re creating it for those who are sick of reading the same listless human/AI content and just want something more real. Someone who flat-out says, “This sucks! Now here’s why to do it anyway…”
Most of all, you’re creating it for you. Blogs are therapeutic. Nine times out of 10, a blog idea sparks in my mind not because I feel like I have to create a blog, but because someone said something, I saw something, or I read something and it starts to write itself in my mind – hence waking up at 2 a.m. this morning with this blog title in my head despite not having any desire to write for the last four months.
So, in finality (ha – couldn’t help it!), the point of this blog is to encourage those who no longer feel like writing to do it anyway. Yes, you’re competing on a wider scale now with AI content. You may be adamant about sticking to the purity of writing and refuse to use AI to generate content (I know… I’m stubborn).
Do. It. Anyway.
It has taken me over 90 minutes to write this blog, and I’m okay with that. Why? Because I did it for me. If it benefits you – bonus. If it brings traffic to my site – even better.
So instead of getting frustrated because your blogs aren’t garnering the traffic they used to, write to give yourself an outlet for your thoughts, perspective, and the people you’re trying to draw in. It’s amazing to see how much has changed in the entrepreneurial world compared to a blog I wrote eight years ago.
If you only write a few times a year, that’s fine. Do what works for you, not what you feel you have to do to keep up. It takes the edge off and brings back the joy of why you started blogging in the first place.
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