When are personal stories and experiences relevant to the success of your business?
Is Personal the New Professional?
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Email Marketing | How Much is Too Much?
Sending an email full of value with a desired call to action.
The Dos and Don’ts of Marketing and Advertising
In the marketing game, your biggest challenge is attempting to stay afloat among the midst of competition.
Entrepreneur Lifestyle: Not All Sunshine and Rainbows
Courtesy of Quotefancy.com “You don’t need to work for someone else, you just need to work for yourself.” The phrase I have seen over a thousand times in Facebook groups, tweets, Instagram posts – you name it. Someone exclaims they are fed up working in the “rat race” and everyone chimes in: “Quit. Be your…
Getting Out of Your Virtual Assistant’s Way
As entrepreneurs, we have so much to do! Yes, I am stating the obvious but if you really stop to think about it, we are the content writers, the social media managers, the webmasters, the customer service reps, the butchers, the bakers, the candlestick makers (couldn’t help myself). The point is, we are a one…
Launch Season is Upon Us
September 1st is the (unofficial) kick-off for the launch season! Over the next 4-8 weeks, you may begin to see teasers about what's in store for this holiday season. From freebies in the form of downloads to informative webinars, entrepreneurs will be competing to get your attention (and some of that holiday cash you have…
The Power of Customer Service
Before diving into something profound and astute (who are we kidding) - I have one simple question for you: When someone says "Customer Service", what comes to mind? For me, as a virtual company and an online shopping enthusiast: Long hold times on the phone or via chat (yes - I have had to be…
Oh My! Subject Line Faux Pas
Grabbing your reader's attention is one thing. Infuriating your audience to the point of a mass unsubscribe is another! Earlier this week, a company sent out a newsletter with this subject line: No is just another word for Yes… I'll give you a moment to guess how this was received when their subscribers are predominately…
Don’t Let Small Businesses Become Victims
Many starting and established small business owners are sole proprietors. This form of business ownership is easy to open and maintain; however, it exposes the personal assets and credit to liability and fraud. In many cases, if a sole proprietor is held accountable for a debt, the assets of the company are used to pay…
Should I post or not post – Social Media Demystified Part 2
Where Should I Post? Honestly, it is all depends on your target audience. Social media is not a magically formula when it comes to reaching leads - do this and you will succeed no matter what. The closest thing they have to a guide is the 10-4-1 rule (or 30/60/10 rule - which is the new…